Care for the new generation of responsible consumers

Wise is the rising star of men's skincare products. The three Montreal founders wanted to develop products that are carefully thought out, crafted and packaged to offer men quality care that reflects their lifestyle and beliefs. All ingredients are natural, animal cruelty-free and gluten-free and perform like professional salon products.


Designed for those who want thoughtful, carefully crafted, natural skin care, from the ingredients to the smallest packaging detail.

Simon C., André and Simon B. WISE founders